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“Our design-led transformation has delivered nine new vehicles in less than three years and we are not only seeing more and more new consumers come into Kia showrooms but also a sharp increase in owners returning and purchasing another Kia vehicle,” said Michael Sprague, vice president, marketing & communications, KMA. “Customers are recognizing Kia vehicles as smart purchases and understand that you don’t have to sacrifice performance or styling in order to get impressive fuel efficiency or the latest technologies at a low starting price. As our residual values continue to outpace the industry, Kia’s value proposition is all the more powerful.”
Experian Automotive leverages its North American Vehicle Database to track vehicle ownership and purchase activity. This activity drives Experian’s quarterly industry loyalty studies, which report on loyalty at the corporate, brand and model levels. During the second quarter of 2011, 47.9 percent of the 54,268 Kia owners that returned to the marketplace purchased another Kia vehicle.
Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia’s commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan(1) to its production line in September. Kia’s model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the “Official Automotive Partner of the NBA.” In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.
Information about Kia Motors America and its full vehicle lineup is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.
Filed under: Kia, Earnings/Financials
Automaker earnings have been mostly impressive so far, and Kia is no different. Reuters reports that the Korean automaker has posted earnings of $890 million for the first quarter of 2011, up 91 percent compared to the $466 million profit from Q1 2010. Overall revenue for the quarter was $10 billion, up 37 percent year over year. Kia's healthy earnings come as sales rose 30 percent to 619,089 units. The automaker fared especially well in South Korea, China and the United States, where new models like the Optima and Sportage have really taken off.
Kia's profit surge comes one day after Hyundai announced earnings of $1.7 billion. Hyundai shares are up 44 percent on the year, while Kia shares are up 16 percent.
[Source: Reuters | Image: Drew Phillips/AOL]
Kia earnings up 91% to $890 million in Q1 originally appeared on Autoblog on Fri, 29 Apr 2011 13:32:00 EST. Please see our terms for use of feeds.
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At Butler Kia, our #1 priority is you, our customer. Our customers are why we exist. We are a family owned and operated business that lives by our motto; “Integrity since 1966”. As your respected Indianapolis Kia dealer, we are dedicated to delivering professional and friendly service throughout your search for a New Kia or one of our many PreOwned vehicles. We keep a large variety on our lot for your selection, whether it is a New Kia or a Pre Owned Chevy, Ford, Mercedes, or Lexus. We are also one of the first Kia dealers in Indianapolis. We strive to maintain a "family" atmosphere and extend that to our customers. Our sales staff is committed to honesty and integrity while helping you find the New or PreOwned car that makes sense for you, not just what needs to be sold. Butler Kia in Indianapolis, our customers are never disappointed. Your Indianapolis Kia Dealer team is always excited to see the pleasant smiles on our returning customers faces when they realize that their last salesperson is still here, ready to assist them again.
Purchasing or leasing your New Kia or Pre Owned Vehicle is only the first step in building a relationship. We maintain some of the finest factory trained technicians that can diagnose and repair your vehicle in a timely manner. Most of which have been with us for many years. This means you are entrusting your New or Pre Owned Car to hands that know the "ins and outs" of the vehicles and your particular car, whether it be a Hyundai, Chevrolet, Ford or any other Make. Our parts department is constantly monitored to make sure we have the parts you will need in stock. In the unfortunate event you are involved in an accident, the Butler Body Shop is central Indiana's only approved Hyundai and Kia body shop.
Indianapolis Kia Dealers, Butler Kia, is #1 for a reason. We understand great service and great prices are what you are looking for in Indianapolis and surrounding areas. We deliver on those daily and have a lot of fun doing so. We are also focused on giving you the highest value for your trade in and best preferred financing options. Come on by and see what "Butler with Integrity Since 1966" is truly all about. There is a real difference in where you buy a New Indianapolis Kia or Pre Owned Car. Come see the Butler Difference whether you live in Central Indiana or beyond. We have great Indianapolis Kia deals and you won’t be disappointed!!
